And welcome to the Sympathy Project 1.0 – the first step in the development of an online service tailored specifically for the communication around illness and death. Through a modern collection of personalized cards, announcements and invitations – sent directly to family and friends by email or post – the Sympathy Project hopes to enable people to find the perfect pairing of words and art to express their feelings in a way that is truly reflective of who they are.
For nearly every other aspect of our lives there are endless choices for self-expression. Yet, when it comes to illness and death, two occurrences not usually in the fold of our daily realities, there is little that exists outside of the traditional or the cliché. The Sympathy Project wants to change this.
Through an ongoing collaboration with artists and wordsmiths, we aim to offer an alternative and original selection of images and sentiments which feel more in tune with our actual experiences and our current times.
We believe that by translating our stories and artistic inspirations into cards which are personal, practical and relevant to our lives as they are now, that it’s possible to create a helpful and engaging way to communicate with one another during difficult life events.